Business description
Event marketing and BTL as well as direct adverting and PR are all elements of marketing communications and effective tools of your brand promotion.
Today BTL tools from additional settings grow to main instruments of product promotion and positive brand image:
Direct marketing
Sales promotion
Exhibitions
POS materials
Promo personal
Creative Mind bureau works with wide range of BTL events, exhibitions, show rooms, promo events; everything that helps to increase sales and profit of your company.
Event marketing
Event marketing is also one of the elements of marketing communications. Event marketing has an entertaining component that helps to establish contact with customers more easily and create emotional positive perception of the brand, good or service.
Event marketing can be classified depending on aims, directions and objectives through Trade events, Brand events, corporate events or HR events.
Trade events these events are oriented towards distributors, dialers and strategic partners of the company. The main aim is to boost sales and to increase loyalty among target groups for further business development. Trade events are one of the best methods to present a new product or product line.
Brand events is one of marketing tools used to achieve communications with the customer. These events are usually designed for clients of the company and are a good method of image making.
Presentations, exhibitions, degustation
Forums, congresses, conferences
Festivals, fairs
Doors open days
New outlets
Prize awards
Theme parties
Parties and sport events
Seminars, trainings
Birthdays and special events of the firm
Professional holidays
New Years, the 8th of March, the 23rd of February, etc.
Corporate events image events designed for clients, partners and employees. These kinds of events are a very good tool to create information for press.
HR events-- also corporate events with elements of teambuilding; they increase employee?s motivation and help to build strong relations among co-workers. In other words, its friendly and positive atmosphere.
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